The eight checks
One: what exactly triggers payment. Two: the full qualification criteria in writing. Three: the complete list of permitted rejection reasons and which are disputable. Four: the length of the buyer review window and your dispute window. Five: daily and total volume caps. Six: the compliance burden — recording, retention, QA sampling, script control. Seven: payout schedule and any holdback. Eight: how this buyer has historically behaved on rejections.
The buyer behaviour check most centers skip
A campaign's terms can be perfectly reasonable while the buyer rejects aggressively in practice. Where available, look at the buyer's approval rate across the network and whether their rejections are evidence-supported. Systematic unsupported rejection is a breach of the buyer's own agreement, but you want to know before you staff up rather than after.
Compliance burden is a real cost
Twelve-month recording retention, ten percent QA sampling and per-agent certification are genuine operational costs. A Medicare or DME campaign paying more than a home services campaign may net out similarly once that overhead is counted. Price the burden, not just the rate.
Model it before you commit
Take the headline rate, apply a conservative approval rate based on your traffic, subtract the compliance overhead, and factor the payment delay. If it still works at a pessimistic approval rate, it is a viable campaign. If it only works at ninety-five percent approval, it is not.