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Medicare Call Center Campaigns

Medicare call center campaigns connect Medicare-eligible consumers with licensed agents or carriers. They cover Medicare Advantage, Medicare Supplement and related products, and are most commonly paid per qualified live transfer.

Overview

Medicare is the largest and most regulated senior-market vertical in US outbound calling. It splits into two commercially distinct products — Medicare Advantage and Medicare Supplement — which have different economics, different buyer types and different qualification criteria, even though they target an overlapping consumer. Centers usually specialise in one rather than running both well.

How Medicare campaigns work

A center confirms the consumer is Medicare-eligible, typically enrolled in Parts A and B, resides in the campaign's target state, and consents to speak with a licensed benefits advisor. The call is then transferred. Because Medicare marketing is closely scrutinised, script adherence and disclosure delivery are enforced far more strictly than in most verticals.

Who these campaigns suit

Centers with demonstrable senior-market experience, documented QA, full call recording, and the discipline to run an approved script without material deviation. Medicare is not a good first vertical for a center without compliance infrastructure.

What centers need to run Medicare campaigns

  • Prior Medicare or senior healthcare vertical experience
  • Full call recording, commonly with 12-month retention
  • Documented QA process with a defined sampling rate
  • Compliant, consented data — aged data limits are typical
  • Agents certified on the specific campaign before taking calls

Requirements are set per campaign and published in full before you accept one. The list above reflects what is typical across medicare campaigns rather than any single buyer's terms.

Compliance requirements

  • Required non-affiliation disclosure, delivered verbatim on every call
  • No implication of Medicare, CMS or Social Security affiliation
  • No specific plan benefit, premium or coverage claims outside approved language
  • No suggestion that existing coverage will be cancelled or lost
  • Immediate honoring of opt-outs with dialer-wide suppression
  • Do-not-call scrubbing before each dialing session

Compliance obligations rest with the center making the contact. Platform review of campaign materials is an internal quality-control step and does not transfer that responsibility. See the Fraud & Compliance Policy for how breaches are handled.

Quality expectations

  • Consumer must be Medicare-eligible and typically enrolled in Parts A and B
  • Consumer must reside in the campaign's target state
  • Consumer must consent to the transfer and remain through introduction
  • Duplicate windows commonly run 90 days across the network
  • Lock-in and restriction period questions may apply

Medicare campaigns

Campaigns below reflect real buyer status at the time this page was generated. Payout and full operational detail unlock for verified centers.

At Home Physical TherapyLive Transfer · CA Live

By state

Medicare campaigns in ArizonaMedicare campaigns in TexasMedicare campaigns in Florida

Campaign types used in Medicare

Live Transfer campaignsA live transfer campaign pays when a call center qualifies a consumer and warm-transfers them to the buyer's team while the consumer is still on the line. The billable event is the transfer itself, subject to published qualification criteria.Qualified Lead campaignsA qualified lead campaign pays for a consumer record that meets published screening criteria and has consented to contact, delivered to the buyer for follow-up rather than transferred live.Inbound campaignsAn inbound campaign routes calls the buyer has generated to your center for handling or qualification. The center is paid per qualified call handled rather than per outbound-generated transfer.Exclusive Lead campaignsAn exclusive lead campaign delivers each consumer record to a single buyer only. Because the buyer faces no competing outreach, exclusive leads pay more than shared leads.

Common questions

What is the difference between Medicare Advantage and Medicare Supplement campaigns?
Medicare Advantage plans replace Original Medicare through a private carrier and often carry low or zero premiums, so campaigns are high-volume and price-sensitive. Medicare Supplement plans sit alongside Original Medicare and are premium-paying, so campaigns are lower-volume with more stringent qualification. They are separate campaign categories on this platform because the economics and criteria genuinely differ.
Do Medicare campaigns run all year?
Volume rises sharply around the Annual Enrollment Period, but Medicare campaigns operate year-round because consumers age into eligibility continuously and special enrollment situations occur throughout the year. Availability shown on this site reflects real buyer demand at the time you view it.
Why is the disclosure requirement enforced so strictly?
Medicare marketing is closely scrutinised, and a missing or paraphrased non-affiliation disclosure is a compliance breach rather than a quality issue. It is generally a non-disputable rejection, and repeated failures put a center's network access at risk.
What agent count do Medicare campaigns usually require?
Minimums are set per campaign and published before you apply. Smaller state-specific campaigns often start around 10 dedicated agents; multi-state campaigns frequently require 20 or more. What matters is agents genuinely free during the campaign's operating hours, not total headcount.
Medicare Advantage campaignsMedicare Advantage call center campaigns connect Medicare-eligible consumers with licensed agents selling Part C plans, which replace Original Medicare through a private carrier. They are typically paid per qualified live transfer.Medicare Supplement campaignsMedicare Supplement call center campaigns connect Medicare beneficiaries with licensed agents selling Medigap policies, which pay costs Original Medicare leaves behind. They are usually paid per qualified live transfer and carry tighter qualification than Medicare Advantage.
Medicare Advantage campaignsMedicare Advantage call center campaigns connect Medicare-eligible consumers with licensed agents selling Part C plans, which replace Original Medicare through a private carrier. They are typically paid per qualified live transfer.Medicare Supplement campaignsMedicare Supplement call center campaigns connect Medicare beneficiaries with licensed agents selling Medigap policies, which pay costs Original Medicare leaves behind. They are usually paid per qualified live transfer and carry tighter qualification than Medicare Advantage.ACA campaignsACA call center campaigns connect consumers seeking Affordable Care Act marketplace health plans with licensed agents or enrollment centers. Campaigns are typically paid per qualified live transfer, and volume is heavily shaped by open enrollment timing.Final Expense campaignsFinal expense call center campaigns connect seniors seeking small whole-life policies that cover funeral and burial costs with licensed agents or carriers. Campaigns are usually paid per qualified live transfer or per submitted application.

Guides for Medicare centers

Medicare Call Center Campaign GuideMedicare call center campaigns connect Medicare-eligible consumers with licensed agents. They split into Medicare Advantage and Medicare Supplement, which differ in volume, economics and qualification, and both carry the heaviest disclosure requirements in the industry.Live Transfer vs Lead CampaignsA live transfer campaign pays when a qualified consumer is warm-transferred to the buyer in real time. A lead campaign pays for a qualified consumer record the buyer contacts later. Transfers pay more per unit; leads are easier to staff around.What Is a Qualified Transfer?A qualified transfer is a live call handed to the buyer in which the consumer meets every published qualification criterion, has consented to the transfer, and remains on the line through the introduction. Failing any one of those makes the transfer non-billable.How Call Center Campaign Payouts WorkCampaign payouts are triggered by a defined billable event, validated against published criteria, held through a buyer review window, and then paid on a stated schedule. Delivered activity is not the same as payable activity.

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