Taxonomy
Call Center Campaign Types
Campaign types describe what triggers payment: a live transfer, a qualified lead, a booked appointment, a submitted application or a completed sale. The model determines your payout, your staffing and where your rejections come from.
Live Transfer campaignsA live transfer campaign pays when a call center qualifies a consumer and warm-transfers them to the buyer's team while the consumer is still on the line. The billable event is the transfer itself, subject to published qualification criteria.Qualified Lead campaignsA qualified lead campaign pays for a consumer record that meets published screening criteria and has consented to contact, delivered to the buyer for follow-up rather than transferred live.Exclusive Lead campaignsAn exclusive lead campaign delivers each consumer record to a single buyer only. Because the buyer faces no competing outreach, exclusive leads pay more than shared leads.Shared Lead campaignsA shared lead campaign delivers the same consumer record to more than one buyer. Payout per record is lower than exclusive because buyers compete for the consumer's attention.Inbound campaignsAn inbound campaign routes calls the buyer has generated to your center for handling or qualification. The center is paid per qualified call handled rather than per outbound-generated transfer.Outbound campaignsAn outbound campaign requires the center to originate calls from its own compliant, consented data to generate qualified transfers or leads.Appointment Setting campaignsAn appointment setting campaign pays when the center books a confirmed appointment for a specific date and time, typically an in-home or virtual consultation. The appointment, not the conversation, is the billable event.Application campaignsAn application campaign pays when the center completes and submits an application on the consumer's behalf, rather than transferring the consumer to someone else to do so.Sale campaignsA sale campaign pays when the center closes a completed sale or enrollment on the call, including any payment or enrollment step the product requires.Other Campaign Types campaignsCampaign models that do not map to the standard transfer, lead, appointment, application or sale structures — including hybrid and custom arrangements.
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