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ACA Call Center Campaign Guide

ACA call center campaigns generate qualified transfers of consumers seeking marketplace health coverage to licensed agents. Volume is concentrated around open enrollment and qualification hinges on household size, estimated income and current coverage.

Published 2026-02-08 · Last updated 2026-02-18

Plan around the calendar

ACA is the most seasonal vertical in outbound calling. Open enrollment concentrates a large share of annual volume into a short window, with special enrollment periods sustaining lower activity the rest of the year. Centers that staff for the peak and hold a smaller core team afterwards do well; centers that assume year-round peak volume end up with idle agents.

Income screening is qualification, not paperwork

Subsidy eligibility depends on household income relative to the federal poverty level, so income and household size determine whether the consumer is a viable prospect at all. These are mandatory qualification questions on most ACA campaigns, not optional extras, and skipping them is a leading rejection cause.

The line agents must not cross

Agents record what the consumer states. They never suggest a figure, never indicate what income would produce a better outcome, and never coach toward an answer. Coaching income is a compliance breach rather than a quality issue, and it is one of the fastest routes out of the vertical.

Bilingual capacity

A meaningful share of ACA campaigns request Spanish capability for part of their volume, and some target it specifically. If you have genuine bilingual capacity, state it accurately in your profile — it materially widens the campaigns you match.

Common questions

Can we run ACA outside open enrollment?
Yes, but at lower volume. Special enrollment periods triggered by qualifying life events sustain activity year-round. Campaign availability shown on this site reflects real buyer demand at the time you view it.
Do agents need health insurance licensing?
For transfer campaigns, usually not — the buyer's licensed agent completes enrollment. Campaigns where your team enrolls the consumer do require licensing.

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