Before a center ever sees it
A campaign is submitted with its targeting, operations, pricing, compliance pack and tracking configuration. It is then reviewed twice — once for commercial viability and payout structure, once for compliance, with the depth of that second review depending on the vertical. Medicare and DME carry materially heavier compliance packs than home improvement. Only after both reviews and funding does the campaign reach any center.
Matching, not posting
Rather than publishing to everyone, the campaign is scored against every verified center on states, vertical experience, campaign type capability, available capacity, infrastructure and traffic compliance. Hard requirements produce ineligibility rather than a low score — if a campaign needs licensed agents and you have none, you are not shown a weak match percentage, you are told the specific requirement you do not meet.
Activation
An eligible center reviews the full campaign, accepts the terms, completes campaign-specific training and passes a certification quiz. Certification attaches to individual agents, not to the center, and cannot be transferred. Only certified agents may take calls. For an already-verified center this whole sequence takes roughly fifteen minutes.
Production and monitoring
Once live, every delivered contact moves through validation and a buyer review window before it becomes payable. Quality is monitored continuously — invalid rate, duplicate rate, complaint rate, QA sampling outcomes — and those feed a trust score that governs which campaigns you can access and at what volume.