Four gates, all mandatory
The homeowner must own the property, have a roof that can host a system, spend enough on electricity for the economics to work, and usually show adequate credit for financing. These are independent — clearing three and failing one produces an appointment that cannot convert. Centers that qualify on interest alone generate high booking volume and terrible approval rates.
Disqualify on the call
This is the vertical where saying no is most valuable. An agent who books a renter, or a homeowner spending well under the threshold, has created work that will be rejected and has damaged the center's standing. Buyers scale centers on sit rate and close rate, not bookings, so fewer better appointments genuinely earn more.
The tax credit line
Agents must not represent that a specific consumer will receive a tax credit or state what it will be worth to them. Eligibility depends on individual tax circumstances. Approved script language may reference incentives generally; anything beyond that is a compliance breach.
Geography is narrow
Installer service areas are tightly defined, often at ZIP level, and utility rate structures vary enough that a threshold appropriate in one state is wrong in another. Campaigns publish their geography and spend thresholds; treat both as hard filters rather than guidance.
Common questions
Why do so many solar appointments get rejected?
Because a homeowner must clear ownership, roof suitability, electricity spend and often credit simultaneously. Centers that screen only one or two of these book appointments that cannot convert.
What electricity spend is typically required?
Thresholds are set per campaign based on installer economics and local utility rates, and are published in the campaign requirements. They vary meaningfully by state.
Related campaign categories
Campaigns currently recruiting
Related guides
How to Choose a Call Center CampaignChoosing a campaign means matching its qualification criteria, payout model and compliance burden against your center's real capability — available agents, vertical experience, traffic sources and infrastructure — rather than selecting on payout rate alone.How to Evaluate a Call Center CampaignEvaluating a campaign means checking eight things before committing agents: the billable event, qualification criteria, rejection rules, review and dispute windows, volume caps, compliance burden, payout timing and the buyer's rejection behaviour.How Call Center Campaign Payouts WorkCampaign payouts are triggered by a defined billable event, validated against published criteria, held through a buyer review window, and then paid on a stated schedule. Delivered activity is not the same as payable activity.
