Healthcare

CGM Call Center Campaigns

CGM call center campaigns generate qualified patient interest in continuous glucose monitors for people managing diabetes, routed to a supplier or telehealth provider for clinical review. They are typically paid per qualified transfer.

Overview

CGM is a narrow, high-value segment within healthcare campaigns. The qualifying population is specific — people with diagnosed diabetes, usually insulin-dependent or meeting a payer's criteria — which means volume is lower than general DME but transfer value is higher. Screening accuracy matters more than call throughput.

How CGM campaigns work

The center screens for a diabetes diagnosis, current management method, insurance coverage and treating physician, then transfers for clinical review. As with all healthcare campaigns, medical determination sits with the buyer.

Who these campaigns suit

Centers already running compliant healthcare campaigns with agents who can screen accurately on clinical questions without straying into advice.

What centers need to run CGM campaigns

Existing healthcare vertical compliance infrastructure
Full call recording with retention
High QA sampling rate
Agents trained on diabetes screening questions without giving advice
Documented, consented traffic sources

Requirements are set per campaign and published in full before you accept one. The list above reflects what is typical across cgm campaigns rather than any single buyer's terms.

Compliance requirements

No medical advice, diagnosis or claims of medical necessity
No implication of Medicare, CMS or physician affiliation
No inducements offered to accept a device
Accurate description of the purpose of the call
Do-not-call scrubbing and immediate opt-out honoring

Compliance obligations rest with the center making the contact. Platform review of campaign materials is an internal quality-control step and does not transfer that responsibility. See the Fraud & Compliance Policy for how breaches are handled.

Quality expectations

Patient must report a diabetes diagnosis
Patient must hold qualifying insurance coverage
Current management method is commonly a qualification criterion
Clinical eligibility is determined by the buyer, never the center

CGM campaigns

No cgm campaigns are listed publicly right now. Availability is driven by real buyer demand, so this changes as campaigns are funded. Verified centers are notified automatically when a matching campaign launches.

Campaign types used in CGM

Live Transfer campaignsA live transfer campaign pays when a call center qualifies a consumer and warm-transfers them to the buyer's team while the consumer is still on the line. The billable event is the transfer itself, subject to published qualification criteria.Qualified Lead campaignsA qualified lead campaign pays for a consumer record that meets published screening criteria and has consented to contact, delivered to the buyer for follow-up rather than transferred live.

Common questions

How is CGM different from general DME campaigns?

The qualifying population is much narrower — people with diagnosed diabetes meeting payer criteria — so volume is lower and per-transfer value is higher. Screening questions are clinical and specific rather than general symptom-based.

Can agents ask about insulin use?

Screening questions are defined per campaign and agents ask exactly what the approved script specifies. Agents record the answer; they never interpret it or tell the patient what it means for eligibility.

DME campaignsDME call center campaigns generate qualified patient interest in durable medical equipment such as braces, mobility aids and support devices, typically routed to a supplier or telehealth provider for physician review. They are usually paid per qualified transfer.RPM campaignsRPM call center campaigns generate qualified patient interest in remote patient monitoring programs, where patients with chronic conditions use connected devices monitored by a clinical team. They are typically paid per qualified transfer or enrollment.Medicare campaignsMedicare call center campaigns connect Medicare-eligible consumers with licensed agents or carriers. They cover Medicare Advantage, Medicare Supplement and related products, and are most commonly paid per qualified live transfer.

Guides for CGM centers

CGM Campaign GuideCGM campaigns generate qualified patient interest in continuous glucose monitors for people managing diabetes. The qualifying population is narrow, so volume is lower and per-transfer value is higher than general DME.DME Campaign GuideDME campaigns generate qualified patient interest in durable medical equipment, routed to a supplier or telehealth provider for clinical review. Qualification is medical rather than commercial, and compliance requirements are the strictest in the industry.What Is a Qualified Transfer?A qualified transfer is a live call handed to the buyer in which the consumer meets every published qualification criterion, has consented to the transfer, and remains on the line through the introduction. Failing any one of those makes the transfer non-billable.

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