Understand the split first
Medicare Advantage replaces Original Medicare through a private carrier, often at low or zero additional premium, which makes the addressable audience broad and campaign volume high. Medicare Supplement sits alongside Original Medicare and charges a monthly premium, which narrows the audience and tightens qualification. Centers usually specialise; running both well requires separate training and separate qualification habits.
The disclosure requirement
Every Medicare call requires a non-affiliation disclosure, delivered verbatim rather than paraphrased. This is not a quality preference — omitting or altering it is a compliance breach and is generally a non-disputable rejection. It is also the single most common QA failure across the vertical, which is why campaigns enforce script adherence more tightly here than anywhere else.
Qualification that actually protects your approval rate
Confirm Medicare eligibility and Parts A and B enrollment early. Confirm state and, for Advantage, county — plan availability is county-specific, so an adjacent county can be entirely out of area. Screen for lock-in or restriction periods. Ask these first rather than last: the majority of Medicare rejections trace to qualification asked too late or skipped under time pressure.
Seasonality and staffing
Volume rises sharply around the Annual Enrollment Period, but Medicare runs year-round because consumers age into eligibility continuously and special enrollment situations occur throughout the year. Plan for a peak rather than treating peak volume as the baseline, and be honest with buyers about the capacity you can sustain after it passes.